You’ve finally made the big decision: you are relocating your corporate headquarters. During the transition process, there is a lot to manage: securing your new offices, hiring commercial movers, packing, and moving to the new location. Most executives often overlook one essential detail of the office relocation: notifying employees, clients, and suppliers at the right time.
Announcing your business move can help generate excitement and negate the emotions and stress that come with planning the relocation. You can utilize it as an opportunity to recharge your brand, expand your business and boost your employees’ morale.
To keep your business moving smoothly, follow these five tips to help you make the announcement.
1. Make the Announcement When You Are Ready
Your office relocation may take considerable time planning, managing, and executing the actual move-in. You may need to announce at the right time. Getting the word out too late can lead to confusion and discontent among your staff and clients. Announcing too early will breed rumors and office grapevine. Four to eight weeks is a standard period within which you can notify all stakeholders about your business moving.
2. Organize an Announcement Meeting for Your Staff
Your employees are arguably your most valuable asset. To adapt to the change quickly, you may need to prioritize them while getting the word out. Organize an announcement meeting and reveal the details of the relocation. Set the stage for positive interaction, engaging the staff on their views about the new office. If you are planning a long-distance move, organize for a corporate relocation package with the moving company.
3. Use Official Channels for Your Clients and Business Contacts
Your business moving announcement provides an excellent opportunity to reach out to your business contact. Organize an email list of every business contact, including clients, suppliers, vendors, creditors, landlords, etc. Include positive reasons for the move and the value they add to your business. Indicate the new contact, location, and address information. If possible, add a thumbnail map. For clients that may be nervous about the move, pick a relocation contact person from your team that will answer all queries and reassures the parties involved.
4. Provide Regular Updates Through Your Online Channels
One of the most exciting ways to make your announcement is through your webpage and social media handles. You can create an eye-catching online banner that provides all the vital details about your business moving. Post the banner on your website and social media pages. A detailed press release on your blog may also do the trick. Update your online directories to indicate the new address.
5. Organize for Personal Announcements
Your most trusted clients may appreciate a personalized announcement over and above the generic email sent out. Make a direct call to your valued customers and explain the move before sending out the announcement letter.
After the professional movers set everything in place, a colorful opening ceremony is a great way to crown your business moving.
Make Your Move Easy
Your office relocation may be a stressful period for your company. Making an official announcement of the move can help generate some positive interest and talk. If you need help organizing for your business moving in Newark, DE, reach out to Delaware Moving and Storage.